Pulling Back the Curtain: A Look Inside Our Dubai Production House

The final cut of a film is a kind of magic. It’s a seamless story that flows from one perfect shot to the next. But behind that magic is a detailed process and a set of principles that guide the project from a simple idea to a cinematic final product. As one of the established production houses in UAE, we believe our process is what sets our work apart.

We’re pulling back the curtain to share five “secrets” from our own workflow. These are the core beliefs and film production skills that we bring to every project.

Secret #1: Our Success Starts Long Before the Camera Rolls

The most important work on any film happens in pre-production. This is where the foundation for the entire project is built, and getting it right is a non-negotiable step.

Investing in the Entire Creative Team

A common mistake is to invest heavily in a big-name director while cutting corners on the rest of the production. We believe a production designer is nearly as important as the director in bringing a vision to life. That’s why we focus on choosing the right crew for the specific creative brief and investing in every single role, from the first AD and editor to the colorist and wardrobe team. Ensuring the entire team is aligned on schedules and their individual deliverables is a critical step that makes everything else possible.

Secret #2: Finding Magic in the Unexpected

While we plan everything meticulously, filmmaking is a creative journey. Sometimes the most powerful moments are the ones you could never have scripted.

Building Real Chemistry On and Off-Screen

On a shoot for a film about two young best friends, we needed to capture a genuine bond. To make their friendship feel real, we brought the two child actors together for three days before filming even began. They spent time together, went shopping, and simply got to know each other. By the time the cameras were rolling, they had become real-life best friends, and that authentic chemistry became the heart of the film. Watch how this real connection brought the story to life in the Fatima and Shirley production.

Problem-Solving at 10,000 Feet

During another production, we had musicians performing a stunt that involved jumping from an altitude of around 10,000 feet. The high wind speeds caused some of the GoPro cameras attached to their instruments to break off and fall. Fortunately, we had attached AirTags to the cameras, which allowed the crew to locate them on the ground and retrieve the undamaged footage. Discover the full story behind this high-stakes shoot for the Etihad Airways x Mission Impossible 7 collaboration.

Secret #3: Our Creative Process is Non-Negotiable

How do we adapt our creative process for a project with a tight budget or timeline? The simple answer is: we don’t.

Our policy is to only accept a project if we are absolutely certain we can deliver the best possible outcome within the given constraints. We will not compromise our creative process, because our focus is always on creating a very good film. This principle holds true whether it’s a $10,000 project or a multimillion-dollar one, which we believe is a key reason we’re placed among the top production houses in Dubai.

Secret #4: The On-Set Culture That Inspires Creativity

The energy on a film set has a direct impact on the quality of the final product. That’s why we have a unique but simple rule that everyone on our team follows: no one shouts on set.

The primary thing that keeps our team motivated is the shared objective of creating a great film. We treat every project as a filmmaking process, not just a service business. This shared passion and respectful environment inspire the kind of talented directors and photographers we love to collaborate with.

Secret #5: The Final Polish: Our Trade Secrets in Post-Production

Post-production is where the film truly comes to life. For us, two areas are our trade secrets: the music and the color grading.

The Power of Sound and Music

We avoid using library music as much as possible. Instead, we prefer to work with the best composers available to fit the project, whether they’re based in Latin America or Europe or any other part of the globe. This allows us to create a custom score that elevates the story.

Crafting a Timeless Visual Texture

We love the unique, rich texture of 35mm film. While we shoot on film when we can, we often work with digital formats for convenience. In those cases, we dedicate significant effort during the color grading process to give the footage that distinct filmic look, ensuring every project we deliver has a timeless quality.

Partner with a Leading Film Production Agency

These “secrets” are really just a deep-seated commitment to the craft of filmmaking. It’s a philosophy that ensures every project we undertake is treated with the passion and excellence it deserves.If your brand is ready to tell its story with passion and excellence, let’s talk.